VIOLANTE NESSI
Violante Nessi is an Italian womenswear brand that celebrates the elegance and values of Italian fashion, designing for women proud of their femininity and passionate about life.
We helped launch Violante Nessi in the brands three key markets of the US, UK and Italy. We designed and built a responsive e-commerce website that reflects the ethos of the brand. We then built awareness and sales with an international paid social campaign targeted at a wealthy, fashion-conscious demographic. As well as generating sales, the campaign reached key influencers like Kylie Jenner’s stylist and Chiara Ferragni.
Review
We used availaible data, including heat maps, google analytics and sales data to better understand how customers were interacting with the brand across different touch points including the website, social media and paid advertsing.
Think
Using the data gathered we developed customer persona, that were then used to inform a complete redesign of the ecommercce website and a targeted promotional plan which included PPC and paid social.
Do
We redeveloped the site including updating the look and feel, whilst using CRO best practice to improve the customer journey. In addition we expanded their use of paid channels, whilst focusing spend on key customer personas, to improve CPA and campaign profitability.