20+ brand identities
built and grown
16M organic impressions
earned
500 campaigns from idea
to revenue
7 disiplines, 1 engine
Brand first.
Performance
as the proof
Most agencies pick a side. Creative studios make beautiful work that never gets measured; performance shops buy attention that a brand hasn't earned. Roar was built to close that gap.
Identity, story, and content come first - a brand distinctive enough to be remembered and credible enough to be trusted. That strengthened identity then becomes the raw material for performance: the creative that lowers acquisition cost, the content that compounds in search and social, the proposition that converts on the product page.
One team owns the whole line, from the logo to the last click. The brand is the asset; traffic and revenue are the return on it.
Build the brand.
Then compound it.
Two halves of one engine. Three disciplines build the brand asset, four turn it into demand, traffic, and revenue - measurement included, not sold separately.
BRAND AND CONTENT: THE ASSET
PERFORMANCE: THE RETURN
FREE Brand and Performance Audit
FREE
Where is the brand losing money? We read the identity, the content, and the funnel as one system: from first impression to final checkout, and name the gaps between them.
Brand positioning review
Content audit
Channel audit (social, SEO, email, ecom)
Competitor benchmarking (brand/spend)
60-min walkthrough
Recommendation Report
Brand and Content Engine: Monthly
From £4,000 per month
For brands whose identity is right but whose presence is thin. Roar produces the content the brand deserves and puts it to work across owned and earned channels.
Brand guardianship
Quarterly content strategy
Content production: photo, video, motion
Organic social, PR and community
SEO content that compounds in search
Monthly reports on reach, engagement and assisted revenue
Brand to Revenue Partner: Monthly
From £8,000 per month
The full engine. Identity, content and performance run by one team, with the brand asset feeding paid media, search and the store, and revenue reported against it.
Brand identity & positioning direction
Content engine feeding every channel
Brand-led performance marketing (PPC, paid social, affiliates)
Ecommerce management
Conversion rate optimisation
Weekly check-ins
Revenue and brand-lift reporting
Brands and what they returned
CONTENT & ECOMMERCE
Jo Vodka
Premium spirits • Jo Malone MBE
331K
Organic impressions
at launch
Organic impressions
at launch
BRAND • PR • PAID
Megadeth Beer Co.
Craft Beer • Launch with Gibson
7M
Organic Impressions
at launch
Organic Impressions
at launch
CONTENT PRODUCTION
Saltaire Brewery
Craft Beer • Product & Campaign
eCom
Launch photography
& content
Launch photography
& content
CONTENT & PR
Lights4fun
Home & Lifestyle • Christmas Campaign
8.6M
Total Organic
Impressions
Total Organic
Impressions
Insights and Education
GUIDE
The Infinity Method
Our complete framework for building content that connects, converts, and compounds. Content without strategy is just noise
GUIDE
Why most PR doesn’t work
PR has a perception problem. Here’s how structure, consistency, and creativity turn it into a commercial engine
TALK
Strategic Brand Content
From storytelling to conversion. Our session with Infinity Blue Group & the Department for Business & Trade on content in 2026.
One team, both halves of the work
Al Baker
Group CEO & Co-Founder
Andy Donoghue
Group CFO & Co-Founder
Alex Bateman
Head Of Commerce
Bex Beaumont
Head Of ContentStart with the brand, measured on the revenue
Book a free discovery call. Tell us where the brand stands and what the numbers need to do. We'll come back with an honest read on which half of the engine needs work first.