With the right approach to Google Ads headlines, you can attract more clicks, improve ad performance, and grow your e-commerce business. Start implementing these tips and watch as your campaigns become more impactful and effective.

Over the last decade, user-generated content (UGC) has transformed the digital landscape, redefining how brands, platforms, and users interact online. Between 2019 and 2029, UGC is not only reshaping content consumption but also significantly influencing ad share revenue across the internet.

Q4 is your opportunity to shine. With BFCM, and Christmas driving massive consumer spending, your e-commerce brand can take centre stage. Maximise your sales and deliver an exceptional customer experience by preparing now. Roar is here to help you get ‘Trade’ ready, so you can make the most of every opportunity this season!

Google Analytics 4 (GA4) promised next-generation analytics but has posed challenges for many. Its complex interface, new metrics, and event-based tracking system can overwhelm users used to Universal Analytics. The steep learning curve and lack of real-time updates add to the frustration. Luckily, there are alternatives to GA4 that might be more suitable.

Conversion Rate Optimisation (CRO) plays a pivotal role in maximising the effectiveness of your online presence. It involves analysing and optimising various aspects of your website to increase the percentage of visitors who take the desired action. In this blog post, we’ll explore three CRO tricks you might be missing, which could help you unlock untapped potential for your online business.

In the world of digital marketing, Return on Advertising Spend (ROAS) has long been the golden metric for assessing the success of performance marketing campaigns. Advertisers and marketers have relied on ROAS to gauge their return on investment (ROI) and measure the effectiveness of their online advertising efforts. In this blog, we will explore the limitations of ROAS and discuss the need to go beyond this metric to ensure true profitability.

Making the most of your digital channels is crucial to growing your business. Since the pandemic, internet use has increased and is showing no signs of slowing down. According to Cybercrew.uk, in 2020 72% of marketing spending in the UK was allocated towards digital marketing. With all that investment, you need to make sure it’s working effectively for you.

As we move further and further into a digital world, channel mixes are getting more complex. It’s not just a case of having a website, you need to maximise your channels to make sure you’re converting the right traffic into revenue.

Google Analytics 4 – or GA4 for short – is being hailed as the dawning of a new era for monitoring and improving the performance of your company’s online presence. But what’s changing and how can you get ahead of the curve? Read on to find out…

It’s safe to say many businesses are under pressure at the moment. External challenges such as rising energy costs, pandemic recovery and talent shortages mean companies are starting to look at making cuts – and often one of the first things to go the marketing budget.