Getting your digital traffic to work harder

Making the most of your digital channels is crucial to growing your business. Since the pandemic, internet use has increased and is showing no signs of slowing down. According to Cybercrew.uk, in 2020 72% of marketing spending in the UK was allocated towards digital marketing. With all that investment, you need to make sure it’s working effectively for you.

Here at Roar, we split our digital performance marketing services into three sections; Review, Think and Do. This helps us to help you understand, optimise and run your digital channels to target customers and get results, ultimately growing your business.

Review.

It’s important to look at and understand how your customers interact with your brand.

Do you look at which are your most popular channels with your customers? And are these channels converting into sales?

Take social media channels as an example. You might be creating fun content on your Twitter channel, but is it getting people to buy your product? Or have you invested in a professional Instagram account where it’s easy for customers to click through to purchase a product and where you can get real-time insights into customer behaviour?

According to a recent article in Marketing Week, Brands in the UK spent the most on social advertisements globally in Q2 2022, but click-through rates are at their lowest level year on year.

Uncovering how your customers interact with your brand and identifying gaps in your conversion funnel is critical to developing and improving customer experience and the customer journey from engagement and purchase and beyond.

We review your channels, including: Paid Search, Paid Social, Organic Social, Community Management, Affiliates, CRM, SEO and Marketplaces.

During that process we look at technical implementation, account set-up, data quality, campaign creative and design, calls to action (CTA), landing page experience, conversion tracking and analytics and performance metrics.

Think.

Digital marketing channels allow you access to a plethora of data and information about your customers. They can give you real-time access to how customers are feeling about you in any given moment.

You’re always collecting data, but how often do you look at it to drive further sales? Are you getting a lot of one-off purchases or repeat custom? Are you driving sales through customer referral, or are customer interactions hindering your performance? Are you looking at customer demographics to determine what channels to target?

We interrogate data and analytics to build deep, meaningful insights, to understand your consumers’ basic needs, to drive engagement and influence brand perception. Our learning is boiled down into actionable insight and strategic direction.

After completing an initial review of your digital channels, it’s crucial that you have a plan to capitalise on the opportunities available on each of them.

We would help you by:

·       Developing a digital marketing strategy

·       Develop a one-year digital channel forecast

·       Develop a one-year promotional plan

Do.

Once you’ve looked at your channels and delved into the data gathered from them, it’s important you do something with it!

 It’s so easy to be overwhelmed by data and not know where to start. Do you focus on quick wins or long-term goals? Are you worried that your budget won’t allow for meaningful action?

 We develop a report containing meaningful insights and achievable recommendations for your business to take forward, with a focus on optimising your digital presence.

 These will work towards improving the experience a customer has with your brand to ultimately improve performance and achieve your short and long-term objectives.

Contact us today, we’d love to hear from you.