CAJUU
Cajuu produce seasoned, roasted snacks made exclusively with ethically sourced, single origin Tanzanian cashew nuts. With uniquely designed packaging and mouth watering flavours, Cajuu brings a touch of class to your snacking experience.
We started working with Cajuu and completed a Lite CRO audit which involved a review of platform performance, analytics, and UX to provide a report of key insights and recommendations. We implemented these recommendations and increased conversion rate 115% compared to the period prior to launch (2.95% vs 1.37%).
REVIEW
We completed a Lite CRO Audit for the site and discovered there was opportunity to improve the volume of traffic that reach the product detail page (PDP). The primary focus however was to increase the volume of customers that were adding to basket from the PDP as this was only 4% of all sessions.
THINK
We interrogated the data and analytics to build deep, meaningful insights, to understand consumers’ basic needs, to drive engagement and influence brand perception. These recommendations formed the report that we produced for Cajuu, who we then guided to develop a project plan of next steps to achieve and action all required tasks within an agreed timeline.
DO
We implemented all recommendations highlighted in the audit, including upgrading to a Shopify 9.0 theme. We supported with developing additional content pages and launching a subscription service to increase AOV and repeat purchases.
We then completed a post-implementation audit to review performance since all updates were pushed live. Conversion rate for the site increased by 115% compared to the period prior to launch, and increased by 69% compared to the same period in 2021.