THEYA BAMBÚ
Theya Healthcare designs and manufacturers patented bamboo post-operative garments that are clinically proven to heal and aid recovery. We supported with a brand refresh and brand architecture restructure to include three new non medical brands Theya Lingerie, Theya Maternity and Theya Sleep.
We worked with Theya to improve conversion and co-ordinate an optimised online shopping experience on Shopify. We have introduced and co-ordinated new channels to drive their growth strategy including PPC, Paid Social and Email Marketing.
Review
We worked with the team at Theya to review their approach to e-commerce , their web presence and technology stack. We used customer sales data, Google Analytics, Heat Maps and user recordings to inform our process.
Think
We developed a detailed promotional strategy focused around expanding paid channels profitably and maximising returns from email by optomising the use of automated journeys. We also used our findings to inform a CRO process and site re-development plan.
Do
We completely redeveloped the website including a new shopify theme. Once this was complete we expanded the number of promotional channels to include PPC, Facebook, CRM, SEO and their sales channels including Amazon marketplace.