YMCA ROBIN HOOD GROUP
The YMCA Robin Hood Group is a regional charity supporting young people and the wider community through life-changing services, so everyone can have a fair chance to discover who they are and what they can become.
We work closely with the YMCA Robin Hood Group marketing team to develop and implement digital projects, ensuring timely delivery and high quality. We proactively address opportunities and suggest improvements, monitor campaign KPIs, and manage project budgets and analyse campaign success to provide data-driven insights for future growth.
We support across key digital channels including email, organic social, paid social, paid search, SEO and website management. We manage campaigns across these channels, for three separate websites and accounts for YMCA Robin Hood Group, YMCA Newark & Sherwood and Malt Cross.
Review
We review website performance using Google Analytics and channel data, analysing website traffic, user engagement and event metrics, and key campaign performance. We create unique reports based on the business structure to identify areas for optimisation.
THINK
We contribute to weekly project progress meetings to support the team in how we can work together to achieve digital marketing KPIs for each key business area. We consider potential risks, look for opportunities for improvement, whilst monitoring and reporting on campaign KPIs to track progress and ongoing performance.
DO
We deliver campaigns across all digital channels whilst optimising the website to increase website traffic and engagement with key activities. We focus on reaching individuals within YMCA Robin Hood Group’s area to promote their values and services, ultimately increasing leads to meet campaign and department objectives.
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147%
Increase in Paid Social reach comparing 2022 to 2023
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8%
Increase in email open rate comparing 2022 to 2023
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12k
Paid Search Clicks since account launch in 2023