Digital Performance Marketing
Promote your brand & reach your target audiences.
By ranking higher in the search engines for relevant and highly targeted keywords not only gives you a competitive advantage but also helps you gain brand exposure. We use a combination of social and search engine paid advertising combined with a robust SEO strategy ensuring we deliver the best possible results and return on your investment.
REVIEW.
We drive website traffic by analyzing customer behaviour and interactions with your brand. We gather data on these interactions and search patterns, providing insights into your customers and competitors. This enables us to make informed recommendations and optimize your digital strategy effectively.
Market Analysis
What segments are your audience in
What are their interests
What is their demographic
Which platforms / websites do they visit
Keyword Research
Establish primary and related
keywords for each sector
Filter for high commercial intent keywords
Create a bank of keywords
Competitor Analysis
Establish your competitors
What search terms do your competitors currently rank for
What methods of marketing are they using PPC, Social Ads
Think.
After our initial review, we’ll develop a plan to capitalise on identified opportunities using a multi-channel strategy. We integrate all digital channels, employing a data-driven approach grounded in insights, to make informed decisions and execute effectively.
Digital Marketing Strategy
Identify opportunities and develop strategies to increase your online presence and drive conversions.
Digital channel forecasts
Analyze your current digital channels, and forecast how they will perform in the next year. Identifying which channels are performing well, and which ones may need improvement.
Promotional plans
We will develop a promotional plan for the next year, creating promotional campaigns, and developing a content calendar to ensure that your message is reaching your target audience at the right time.
DO.
SEO
Search Engine Optimization (SEO) is a crucial component of any digital marketing strategy. It helps your business to gain natural organic traffic to your website by improving your website’s online visibility within the search engines, such as Google and Bing.
On-page SEO
On-page SEO is the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines.
Off-page SEO
Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages.
Technical SEO
Technical SEO refers to improving the technical aspects of a website making a website faster, easier for the search engines to find and crawl.
Local Search Marketing
This is work to create a standout ‘Google Business Page’ ensure pages are optimised with local keywords.
PPC
Using a data driven approach and with years of in house industry expertise we use Google’s ad platform to drive high quality relevant traffic through to your website and ensure we deliver the right results for you.
Google Search Ads
Google Search Ads help your business to increase online visibility, reach target audience and drive more conversions. Based on keywords research, it helps you find the right customer for your product (or service), controlling your ad spend for each keyword in order to get a higher return on investments.
Display Ads
Using Google’s vast display network to show your ads on websites that your target demographic would be viewing.
Re-Marketing
Using re-marketing we can track traffic that has landed on your website, we can then show targeted adverts depending on the action they have taken.
Shopping Ads
Using Google’s shopping network we put your products in front of people who are ready to buy.
YouTube Ads
Reach new audiences and potential customers while they watch their favourite shows, with targeted ads.
PAID SOCIAL
We use paid social to help brands leverage the power of Facebook, Instagram and TikTok ads and to help you reach your goals and targets by driving new customers and increasing conversions and revenue.
With over 1 billion monthly active users, Instagram offers a wide reach and targeting options. Instagram focus on visuals making it an ideal platform for businesses in the fashion, beauty, and lifestyle industries to showcase their products and services in a visually appealing way.
Facebook Ads allows your business to create and run targeted advertising campaigns on the Facebook social media platform. With Facebook's vast user base, your business can reach a wide range of audiences (based on demographics, interests, behaviors and more) and optimize your campaigns to reach your target customers.
Tiktok
TikTok's unique video-based format, and its popularity among younger audiences, makes it a great platform for businesses to connect with and engage a younger demographic with features such as in-feed video ads, brand takeover ads, and hashtag challenges.
We want to improve your customers experience with your brand and offer data driven solutions, eliminating decisions made on assumption.
Case Studies
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Hemingway
We conducted a full UX audit and in depth review of their existing online presence and platform performance. We used google analytics data focusing on conversion, and key trends in shopping behaviour.
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Trutex
We looked at every aspect of Trutex’s existing approach to e-commerce and the wider plain uniform market. What their existing customers looked like and where were the growth segments.
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Theya Healthcare
We worked with the team at Theya to review their approach to e-commerce , their web presence and technology stack. We used customer sales data, Google Analytics, Heat Maps and user recordings to inform our process.
Connect with our team.
Our team can assist with all your digital marketing needs, from strategy development to channel forecasting and promotional planning. Contact us today to schedule a consultation and learn how we can help you achieve your business goals