As we move further and further into a digital world, channel mixes are getting more complex. It’s not just a case of having a website, you need to maximise your channels to make sure you’re converting the right traffic into revenue.

Google Analytics 4 – or GA4 for short – is being hailed as the dawning of a new era for monitoring and improving the performance of your company’s online presence. But what’s changing and how can you get ahead of the curve? Read on to find out…